Postcard Eras

Undivided Back Era (1902-1907)
This era is characterized by a unique format where the back of the postcard was reserved exclusively for the recipient’s address, while any personal message had to be written on the front, typically around the image or in a designated space if provided.

Divided Back Era (1907-1915)
This era introduced a significant change in postcard design, allowing for a clear separation between the message and the address on the back of the card. This innovation greatly enhanced the functionality and popularity of postcards.

White Border Era (1915-1930)
This era represents a distinctive period in postcard history characterized by the use of white borders around the images. This design choice was primarily driven by economic factors and changes in printing technology, which influenced both the aesthetics and production costs of postcards.

Linen Era (1930-1945)
This era is distinguished by the unique style and texture of its postcards. Named for the linen-like finish created by high rag content in the paper and special printing techniques, this era brought vibrant, durable, and visually appealing postcards to the forefront of the postcard industry.

Chrome Era (1939-present)
This era represents the most modern era and is characterized by the introduction of color photographs and high-quality printing techniques that produce glossy, vibrant images.