Category: Linen Era (1930-1945)

The Linen Era, lasting from approximately 1930 to 1945, is distinguished by its postcards’ unique style and texture. Named for the linen-like finish created by high rag content in the paper and special printing techniques, this era brought vibrant, durable, and visually appealing postcards to the forefront of the postcard industry.

The Great Depression’s economic challenges influenced postcard production, with publishers seeking cost-effective yet attractive ways to produce postcards. Developed by the Curt Teich Company, the “Art Colortone” printing process used lithography and high rag content paper to produce durable postcards with vibrant colors and a distinctive texture.

The Linen Era began to decline around 1945 as newer printing techniques and materials emerged, leading to the rise of the Chrome Era. The post-World War II boom in technology and travel further influenced the evolution of postcard styles and production methods.